Fashion Store | Marylebone | London
We are thrilled to be designing the permanent Platform store at 49 Marylebone Lane after several successful pop-up locations across London.
The brief was to design a space that embodies a fusion of New York style and Parisian boutique charm for a multi-brand store showcasing independent designers in fashion and interiors.
In February 2024, we were tasked with transforming a 240 sqm space, spread over two floors, which had bare walls, ceilings, and floors, along with a partially finished staircase. The site lacked basic amenities such as electricity, air conditioning, fresh air supply, and a bathroom, all of which needed to be established for the new fashion and home store within five months.
The ground floor is dedicated to fashion and fashion accessories, while the basement features home and art displays. We allocated a significant portion of the budget to the ground floor interior, as it represents the heart of the Platform store’s identity. In the basement, we created areas for home and interior displays, storage, a bathroom, and a small kitchen.
Since PLATFORM store is a collaborative store, dedicated area has been allocated to other brands wishing to join PLATFORM and need their dedicated space in the shop. This area is marked with change of colour in the wall and ceiling, bringing spot light to the brand yet being part of the bigger store.
The floor plan presented some challenges due to its awkward shape, but we used these constraints to inform our layout design. All the insertion work as space defining elements and holds substantial amount of discreetly integrated storage to meet the store’s needs.
All joinery was fabricated on-site by our skilled contractor, ensuring precision and a high-quality finish.
Sustainability and ethical design were at the forefront of every decision, reflecting PLATFORM’s commitment to these values. Materials were carefully selected to align with the brand’s ethos.
