Fashion Store | Marylebone | London
We are thrilled to be designing the permanent Platform store at 49 Marylebone Lane after several successful pop-up locations across London.
The brief was to create a space that embodies a fusion of New York style and London boutique charm.
In February 2024, we were tasked with transforming a 240 sqm space, spread over two floors, which had bare walls, ceilings, and floors, along with a partially finished staircase. The site lacked basic amenities such as electricity, air conditioning, fresh air supply, and a bathroom, all of which needed to be established for the new fashion and home store within five months.
The ground floor is dedicated to fashion and fashion accessories, while the basement features home and art displays. We allocated a significant portion of the budget to the ground floor interior, as it represents the heart of the Platform store’s identity. In the basement, we created areas for home and interior displays, storage, a bathroom, and a small kitchen.
Additionally, the ground floor includes a substantial amount of discreetly integrated storage to meet the store’s needs.
The floor plan presented some challenges due to its awkward shape, but we used these constraints to inform our layout design.
All joinery work was completed on-site by our skilled contractor, ensuring a high-quality finish.
