Pop up store upper Marylebone High Street
|Location||Marylebone – London|
Brief – To curate and design a pop up store for a multi-brand store, PLATFORM.
In September 2019, PLATFORM acquired a two-story shop at 51 Marylebone High Street and commissioned Kando Studio to transform the space into a concept pop-up store for a three-month period. While previous editions of the Platform store had mainly featured independent fashion and fashion accessory brands, this specific location offered more space for experimentation, enabling PLATFORM to invite various designers, makers, and collectors to participate. The ground floor was dedicated to clothing and fashion accessories, while the basement was transformed into a gallery space showcasing a curated selection of photographic art, African masks, vintage furniture, designer lighting, and home accessories.
Previously, our signature design layout for PLATFORM relied on free-standing displays that could be re-used in future stores. However, for this edition, the diverse range of designer products and the specific shop layout called for both free-standing and fixed insertions in the form of steps throughout the shop. This approach also enabled the team to conceal undesired floor situations that could not be addressed due to the short-term nature of the pop-up store.
To transform the basement into a gallery space, we installed new track lighting. Throughout the store, fabrics and curtains were extensively used to add warmth and texture, as well as to conceal unsightly scenes that were not within the scope of the project. The dark color of the curtains also provided a perfect backdrop for the colorful clothing lines.
Overall, the project was highly successful, providing PLATFORM with a flexible, multi-layered space that could easily adapt to their evolving needs.